The need for digital experience for business owners and entrepreneurs has drastically increased in the past decade and still on the rise. Users now hunger more than ever before for digital connection and solutions from businesses.
In the future, digital platforms will be the preferred choice of users/customers because of the ease of use and the ability to connect to businesses through online or mobile means.
What is Digital Experience in Business?
A technology that allows businesses to surpass the traditional use of paper in companies to create services with modern technologies and the internet.
Digital technologies such as; websites, smart mobile devices, computers, mobile devices, mobile apps all provide digital experiences that enhance businesses and human life.
Digital experience should be thought of as processes that can be enhanced with the help of technologies. The COVID-19 Global pandemic has drawn attention to the need to build digital experiences for businesses.
Why the sudden need for more Digital Exposure?
Moments of crisis have always prompted a new conception and creation. The Spanish flu of 1918 made the use of telephones very popular, and so on. In this present age where distancing seems to be a norm, the use of digital technology to build digital experience and relationships between business owners and their customers has increased rapidly. Businesses have had the opportunity to readjust to better serve their customers.
In fact, some businesses are already feeling the pressure of an uncertain future, and there is a tendency that these businesses will collapse if they fail to migrate from traditional marketing means to digital. The past decade has proven to us that there might not be a chance of survival for these kinds of businesses.
And hence the question asked by many and different businesses and companies: ‘How can we leverage these digital technologies to engage with our customers and provide fast and effective services?’
According to a survey carried out by Moxtra, a digital solution firm, 1,500 small business personnel and 1,500 small business customers across industries, including real estate, about digital offerings and sentiment were surveyed.
30% of consumers say digital capabilities are a “primary requirement” when searching for a small business to work with nowadays. Eighty-four percent of consumers said they’d look to other companies if a firm was lacking in technology use or did not offer a good experience. Further, consumers say that disjointed digital experiences remain a top pain point in working with companies.
Source: Realtor Magazine
The year 2020 has raised the need for companies and small businesses to build a digital experience that is effective enough to stay in business.
How to increase Digital experience
Social media is one of the best places to build a digital experience for your business. Here, you get to meet hundreds of people (known and unknown).
One fascinating thing about social media is that it is a platform that can help businesses build massive exposure. Massive exposure means more sales and money.
If you master the game of social media, you wouldn’t need a website as many people would think.
There are tons of social media platforms that you can build a digital experience and increase your business awareness today. Some popular ones are Facebook, Pinterest, Instagram, Twitter, etc. These platforms don’t just allow you to build your awareness alone but can help you build a community and followers who would love your product/service. Each social media platform has its rules called ALGORITHM. For any business to strive and succeed on social media, it’s important to understand these always changing/updated algorithms.
Websites are very important when it comes to digital marketing. In fact, it is a key to build a digital marketing strategy
Additionally, websites provide detailed information about guest visits and how they engage with your website and business. A good web experience can convert visitors and direct sales to your business.
Today, customers want you to engage with them digitally as though you were with them one-on-one. They don’t have to wait in long queues anymore to get your product/service. They are now online to find anything they want from entertainment, groceries, and much more. If the consumer is online, you should be online too.
Omnichannel customer support
Businesses need not rely on one platform to interact with their customers. Creating an omnichannel customer experience can help you interact with customers through multiple platforms including the business website, social media, emails, and so on. These channels are employed for customer service medium of interaction, marketing, sales medium.
Why do you need a digital experience
- Foster relationship with customers
The primary aim of digital experience platforms is to build and foster relationships between businesses and customers.
- A value-based solution to the market
- Easy ways to measure feedbacks
Your most unhappy customers are your greatest source of learning – Bill Gates
This quote by Bill Gates says everything about customer experience. Digital channels make it easy for businesses to monitor their feedback and further look into what a client may have complained of. Measuring feedback and details with digital channels has become super easier than the traditional methods.